scope of work
FrameWork.Social was contracted to establish a social media presence for Macadamia Professional’s relaunch. We created a visual identity that reflects the brands inspiration behind global travel and global hair textures.
Tasked to build awareness for the Macadamia’s new website, social profiles, and product roll out, FW.S worked very closely with designated Influencers to cross promote curated content on a weekly bias. We built Macadamia’s social infrastructure from the ground up.